Cristiano Ronaldo steps into denim. Most recently the Real Madrid soccer player has launched a denim line under his men’s wear brand CR7. According WWD the line is being produced and distributed by Uniti Fashion, a sourcing and manufacturing company founded in South Africa.

The men’s denim collection is made from three types of fabric that either include stretch or are washed down to allow full movement. The assortment includes five fits: R is a straight fit with a taper; C is the slim straight fit; T sits low on the waist with a slight drop crotch; S is the classic skinny, and P is the painted-on jegging style.

The collection, which also includes woven shirts and jackets, is priced from $69 to $179.

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