Replay just launched Hyperfree, a new denim range that consists of ultra-light, natural fibers with a very smooth inner- and outer surface. According to the brand, the collection offers a +35% improved freedom of motion compared to the best previous products in this class. Model Alessandra Ambrosio and football player Neymar Jr. are the two celebrities that the brand has pocketed as collection ambassadors, featuring very dynamic postures in the video campaign.