Under the headline “Coded Couture”, Ivyrevel, young online fashion label supported by global partners including the H&M Group or Paypal, has partnered up with Google to create a mobile app that is able to design customized “Data Dresses” for its users. 

The app collects key data around its users’ lifestyles, such as place of living, favorite leisure activities etc. and transforms this information into personalized dress designs.

It is currently in its beta-version to be tested by a selection of international influencers such as German model Julia Wulf or Ivyrevel’s co-founder Kenza Zouiten. The final app version will be available for end consumers from fall 2017 with the personalized Ivyrevel “data” dresses retailing for ca. 90 Euros.  

Get a better idea of how the Coded Couture app collects information for its data dresses in the video:

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