The Levi's Eureka Innovation Lab was founded in San Francisco in 2013 and serves as an in-house innovation center for design, research and development. In this creative environment the new fits, finishings and fabrics are created.


"I think we realized when we were set up a few years ago, we had an opportunity to define the future," commented Bart Sights, VP Innovation, Levi Strauss & Co.


With the 360 ​​° View, Levi's wants to provide consumers an insight into the development process of a jeans. The daily routines and the different areas of production are shown, including the large industrial washing machines, jeans rolls, laser machines and inflatable plastic dummies, which serve to adapt the jeans fit.

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