Vicunha, the Brazilian denim mill, is launching the Coração Local collaboration to celebrate its 55th anniversary.
The six-piece denim concept collection, designed by Simply Suzette’s Ani Wells, celebrates localised manufacturing and features regenerative and local sourcing practices.
The Coração Local collection is designed with great care to detail, showcasing the pride and dedication of the local resources at work.
Each piece is crafted according to high environmentally conscious processes, including natural fibers such as hemp and Tencel fiber, no dye concepts, traceable inputs, dyeing and finishing processes saving up to 95% of this natural resource.
Moreover, all trims have been carefully chosen, including fabric buttons and bar tacks instead of rivets.
The capsule collection is made with locally sourced ABR-certified cotton from Brazilian farms using regenerative agriculture practices and features a 100% closed loop recycled yarn system, using recycled and recovered cotton.
Vicunha and Sheffer, a pioneering company in regenerative practices and the first to receive the Regenagri certification in Brazil, have partnered to incorporate Scheffer's rain-fed, regenerative cotton into Vicunha's denim production, reducing the use of chemical products, promoting soil health and biodiversity, and reducing the water footprint associated with cotton production.
"Local shorter supply chains and regenerative sourcing practices are critical for creating an industry that gives back after taking so much," said Ani Wells, sustainable fashion consultant and director, Simply Suzette, a consulting, research, and creative services company encouraging companies to use their businesses as agents for positive change.
A portion of the collection's budget will also be donated in honor of the collaboration to Project Pescar to support community development, giving youth from disadvantaged backgrounds the opportunity to receive job training and placement at Vicunha.
Vicunha started the Projeto Pescar franchise in August 2004. Through this initiative, the company offers training opportunities to young people in situations of social vulnerability. So far, 319 young people have graduated in 19 groups, with the possibility of joining an internship program in Vicunha itself.
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