Legendary rock ‘n’ roll band The Rolling Stones will open a world-first flagship store, ‘RS No. 9 Carnaby’ at 9 Carnaby Street in London’s Soho.

The new store, created in partnership with Bravado, Universal Music Group’s merchandise and brand management company, will feature all the hallmarks of the band and include fashion and merchandise under the ‘RS No. 9 Carnaby’ brand available in-store and online beginning 9 September 2020, as has been announced in a press release this week.

The collections feature exclusive collaboration pieces, including men’s, women’s and children’s fashion and accessories. The store will present chairs and scarves from The Soloist, and raincoats and hats from Swedish raincoat brand Stutterheim. Special glassware has been developed with Baccarat engraved with the famous Rolling Stones tongue. RS No. 9 Carnaby will also introduce ‘Stones Red,’ the official color from Pantone, which is established from the first use of the band’s iconic logo. A collection celebrating the Rolling Stones official Pantone color will launch with the store.

The shop fit follows the brand colors of red and black and the glass floor runs lyrics, while the fitting rooms are adorned with album artwork. The store’s window features a sound wave installation taken from the opening to the 1966 hit track ‘Paint It Black’.





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