The Blonde Salad, started as a blog by ‘it’ girl Chiara Ferragni and Riccardo Pozzoli back in 2009, has introduced an e-store where readers will be able to shop exclusive products created together with over 40 fashion brands –mostly from the luxury segment– and handpicked vintage items –this category is coming soon. Among the products currently available, you can find those of labels such as MSGM, Chloé, Alameda Turquesa, GCDS and Levi’s, among others.

All shoppable items are integrated into editorial shootings set between Milan and Los Angeles. For the first time, Ferragni won’t be the sole protagonist of the shoots, but also external models will be involved.

Throughout the years, the platform has developed from blog to lifestyle magazine covering fashion, beauty, travel, art and music topics. The company has over twenty employees and has managed to score an annual turnover of “millions of euros,” according to a corporate statement.