We take the matter of protecting the personal data of our users very seriously and strictly adhere to the relevant provisions of national and European data protection legislation. Furthermore, all collected data is protected to the very best of our ability by the technological and organizational measures put in place in our IT security and privacy policies.
This statement provides you with an overview of the measures designed to assure such protection, together with an outline of the type of data collected and the purposes for which this is used.
1. Name and contact details of data controller and contact details of data protection officer
Name and contact details of the data controller: Deutscher Fachverlag GmbH, Mainzer Landstraße 251, 60326 Frankfurt am Main, Germany
You can contact our data protection officer as follows: Deutscher Fachverlag GmbH, Betriebliche Datenschutzbeauftragte, Mainzer Landstraße 251, 60326 Frankfurt am Main, Germany or by e-mail to firstname.lastname@example.org.
2. Automatic data processing on this website
When you visit our website, the information transferred to us by your browser is automatically stored in our server log files. This includes:
– IP-address of the accessing computer,
– time and date of the server request,
– browser type/ -version, *
– operating system used, *
– referrer URL (the website previously visited). *
*We will store this data only if your browser transmits it to us.
The server log files can be used for security purposes on the one hand, e.g. to avoid overloading the servers, and on the other hand to ensure the utilization of the servers and their stability. The temporary storage of the IP address by the system is furthermore necessary to enable delivery of the website to your computer altogether. Our legitimate interest in data processing also lies in these purposes. The legal basis for the temporary storage of this data is Art. 6 para. 1 lit. f GDPR.
The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. Since the collection of data for the provision of the website and the storage of the data in log files are absolutely necessary for the operation of the website, you consequently have no possibility to object.
3. Establishing contact
When contacting us (e.g. by contact form, email, telephone or via social media), we process your information for the purpose of processing the contact request and its handling.
If you have given us your consent for this, the legal basis for the processing of this data is Art. 6 para. 1 lit. a GDPR. Otherwise, the legal basis for the processing of this data is Art. 6 para. 1 lit. f GDPR, in particular in the event that the data is transmitted to us by you by sending an e-mail. Insofar as you wish to work towards the conclusion of a contract by contacting us, Art. 6 para. 1 lit. b GDPR represents an additional legal basis.
If we provide a contact form on our website, the data you enter in the input mask will be transmitted to us and stored, e.g. name and e-mail address. The data is used exclusively to respond to your inquiries. This is also our legitimate interest in processing your personal data. Unless explicitly stated in the contact form, the data will not be passed on to third parties. In addition, we record your IP address at the time of sending.
Your information may also be temporarily stored in a customer relationship management system ("CRM system") or comparable inquiry organization.
Subject to legal retention periods, the data will be deleted as soon as we have finally processed your inquiry.
4. Services requiring log-in
If you would like to access the (personalized and/or paid) content features and services offered on the website, we may require further information from you in order to provide this service and for billing purposes, if necessary.
Most notably, this shall include your name, your (valid) e-mail address, and further particulars (address, telephone number, etc.), which enables us, for example, to check that you are the owner of the e-mail address provided or that the owner thereof agrees to receive the relevant services, in order to be able to supply the desired services and, if applicable, in order to properly render accounts.
Entry of a valid e-mail address is required in order for us to prevent misuse of registration procedures - in the case of newsletters, for example. We therefore rely on the so-called "double opt-in" process, in which you, after entering your e-mail address on our websites, are sent a confirmation e-mail to act as authentication of your registration and in which you are required to verify your e-mail address by clicking a confirmation link. Additionally, you may, when signing up/logging in to our services, provide us with further information - going beyond that required for the rendering of the service (such as sector, occupational group, age, etc.) - on a voluntary basis by entering this in the appropriate fields or boxes.
The legal foundation for processing the data is Art. 6 para. 1 lit. a GDPR, provided you have given your consent. If the registration is required for contractual performance or for taking steps in the precontractual phase, the legal foundation for processing the data is Art. 6 para. 1 lit. b GDPR.
Data processing is furthermore done based on our legitimate interests in accordance with Art. 6 para. 1 lit. f GDPR to efficiently handle and process your orders, process any inquiries, align services more closely to the needs of users, for product information and advertising purposes, and also for customer relations purposes.
The data is deleted as soon as it is no longer required for achieving the purpose for its collection. Statutory or contractual requirements for storage of contract partners' personal data may be in effect also after contract expires. In such case, there is no right to delete the data; limitations on data processing may be in effect.
You can cancel the receipt of our newsletter at any time, i.e. revoke your consent or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can use one of the contact options listed above.
5. Online store
We operate an online store (for subscriptions) on our partner website www.textilwirtschaft.de, to which you will be redirected when you click on "Shop". In the course of an order process, we process your data for the purpose of providing contractual services, billing, delivery of products and customer service.
5.1 Order process
We offer you the possibility to place your order as a guest.
You must re-enter your data completely for each order. When ordering our products via guest access, we mandatorily collect your first and last name, your valid e-mail address, your address and payment data, if applicable.
5.2 Purpose of processing, storage period
This data is processed for the purpose of identifying you as our contractual partner and for processing your order. The data processing is carried out in response to your order and is necessary for the stated purposes in accordance with Art. 6 para. 1 lit. b GDPR for the fulfillment of the order and the pre-contractual measures.
The personal data collected by us for the order will be stored until the expiry of the legal warranty obligation and then automatically deleted, unless we are obliged to store it for a longer period of time according to Art. 6 para. 1 lit. c GDPR due to tax and commercial law retention and documentation obligations or you have consented to a storage beyond this according to Art. 6 para. 1 lit. a GDPR.
Furthermore, during the ordering process, you can voluntarily provide additional data (such as: company, telephone number, etc.) beyond that required for the provision of the order.
The data processing is also carried out on the basis of our legitimate economic interest pursuant to Art. 6 para.1 lit. f GDPR for the purpose of ensuring a smooth and easy processing of your order, the efficient handling of any requests, for the needs-based design of our offers, for product information and for customer care.
6. Tracking and analysis technologies
By changing the settings in your internet browser, you can deactivate or restrict the transmission of cookies. Cookies that have already been stored can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to use all functions of the website in their full scope.
6.2 Purposes and legal basis of the data processing for the following tools
We also use services on our website that enable an analysis of your surfing behavior. The legal basis for the processing of personal data by the services listed below is, if you have given us your consent, Art. 6 para. 1 lit. a GDPR. For some data processing, on the other hand, Art. 6 para. 1 lit. f GDPR is the legal basis. This serves the purpose of improving the quality of our website and its content. Through this, we learn how the website is used and can thus constantly optimize our offer. These purposes are also our legitimate interest in processing the personal data. Please refer to the cookie settings on the website for the specific legal basis for the respective data processing. The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected.
You can change your privacy settings or revoke your consent at any time by clicking on the "Cookie settings" link in the footer of the website.
6.3 Google Analytics
In case IP-anonymisation is activated on this website, your IP address will be truncated within the area of Member States of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases the whole IP address will be first transferred to a Google server in the USA and truncated there. The IP-anonymisation is active on this website.
Google will use this information on our behalf for the purpose of evaluating your use of the website, compiling reports on website activity for us and providing other services relating to website activity and internet usage.
6.4 Google Doubleclick
At our website, we use the online marketing service 'Doubleclick' provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. With this service, we can display ads in the Google advertising network, e.g. in the search results, in videos and at websites. These ads are displayed to you in real-time and are based on your potential interests. This enables us to more specifically present our ads in our online services. For this 'remarketing', Google will directly run a code and integrate invisible (re)marketing tags in the website directly when our website and others, at which the Google advertising network is installed, are visited.
(Re)marketing tags are invisible graphics or codes also called 'web beacons'. These are individual cookies stored in your device. They memorize which websites you visited, which contents interested you and which services you clicked. The cookie also registers technical information about your browser and operating system, referring websites, visiting period/time as well as other particulars of using our website.
Your IP address will also be registered. However, your IP address will be truncated within the European Union and the EEC. Only in exceptional cases will the entire IP address be first transferred to a Google server in the USA and truncated there. Google may also amalgamate the aforementioned information with similar information from other sources, so that personalized adverts may displayed to you when visiting other websites on the basis of your potential interests.
Your data will be pseudonymized in the Google advertising network. Personal data such as e-mail addresses, company names or telephone numbers will not be stored. However, if you have explicitly consented to Google processing your data without pseudonymization, Google will be able to unambiguously identify you. The data collected by Google on your use of this website will be transmitted to a Google server in the USA and will be stored there.
Opt-Out: You have several options available to exclude participation in this online marketing procedure, however please note that if you do this you may not be able to use the full functionality of this website:
a) by deactivating the cookies for conversion tracking, by setting your browser to block cookies from the www.googleadservices.com domain: https://www.google.de/settings/ads
b) via the link http://www.aboutads.info/choices
c) by permanent deactivation in your browsers Firefox, Internet Explorer or Google Chrome through the link https://support.google.com/ads/answer/7395996?hl=en.
Our web page uses the measurement procedure (“SZMnG”) provided by INFOnline GmbH (https://www.INFOnline.de) to measure statistical parameters relating to the use of our site. The reason for collecting these user metrics is to statistically measure the number of visits to our website, the number of visitors and their surfing behaviour using a standardised procedure to allow values to be collected that are comparable across the market.
For all sites that are members of the Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern e.V. [German Audit Bureau of Circulation] (IVW – http://www.ivw.eu) or that participate in online research carried out by the Arbeitsgemeinschaft Online-Forschung e.V. [German Online Research Working Group] (AGOF - http://www.agof.de), the user metrics will be processed further on a regular basis by the AGOF and the Working Group for Media Analysis (agma – http://www.agma-mmc.de) and will be published under the performance indicator “Unique User” as well as by the IVW with the performance indicators “Page Impression” and “Visits”. This reach and statistics can be accessed on their respective web pages.
6.5.1 Legal Basis for Processing
The measurement by INFOnline GmbH using the SZMnG measurement procedure is carried out upon legitimate interest, under Art. 6 Para.1 lit. f) of the GDPR.
The purpose of processing personal data is to gain statistics and to create user categories. The statistics are used to understand and substantiate the use of our sites. The user categories form the basis for an interest-oriented alignment of advertising material and advertising measures. A usage measurement which guarantees comparability with competitors in the market is essential for the marketing of this web page. Our legitimate interest stems from the economic usability of our findings that we get from the statistics, user categories and the market value of our web page, as well as the direct comparison with third-party web pages, which can be determined from the statistics.
In addition, we have a legitimate interest in making the pseudonymised data of INFOnline, AGOF and IVW available for the purposes of market research (AGOF, agma) and for statistical purposes (INFOnline, IVW). Furthermore, we have a legitimate interest in providing INFOnline’s pseudonymised data for the further development and provision of interest-oriented advertising material.
6.5.2. Types of Data
INFOnline GmbH collects the following data which, according to EU-GDPR, can be linked to a particular person:
- IP address: On the Internet, each device requires a unique address to transmit information: the IP address. Because of how the Internet functions, it is technically necessary for the IP address to be stored, at least for a short period. IP addresses are truncated to 1 byte before any processing. Further processing is only performed on anonymised IP addresses. No IP addresses that have not been truncated are saved or processed.
- A randomly generated Client ID: To allow computer systems to be recognised, the further processing uses either a third-party cookie, a first-party cookie, a local storage object or a signature that is compiled from diverse information from your browser that is transmitted automatically. This identification is explicit for a browser, as long as the cookie or local storage object is not deleted. It is possible to measure the data and to subsequently assign it to the respective client identifier by accessing other websites that also use the measuring method ("SZMnG") of INFOnline GmbH.
The validity of the cookie is restricted to a maximum of 1 year.
6.5.3. Data Use
INFOnline GmbH’s measurement process, which is posted on this web page, determines usage data. This is done to collect the performance indicators of page impressions, visits and clients, and to provide additional performance indicators (e.g. qualified clients). In addition, the measured data is used as follows:
- Geolocalisation (web page access being linked to the access location) is performed exclusively on the basis of the anonymised IP addresses and only to the geographical level of federal state/region. The collected geographical information cannot, under any circumstances, be used to determine a user’s specific place of residence.
- The usage data from a technical client (e.g. from a device’s browser) are amalgamated from all web pages and saved in a database. This information is technically evaluated for age and gender and handed over to the AGOF service providers for further processing. In the course of the AGOF study, random samples for social characteristics are taken for technical evaluation, which are organised into the following categories: Age, Gender, Nationality, Occupation, Marital Status, General Household Information, Household Income, Place of Residence, Internet Use, Online Interests, Place of Use, Type of User.
6.5.4. Data Storage Time
The full IP address will not be saved by INFOnline GmbH. The truncated IP address will be saved for a maximum of 60 days. The usage data in connection with the unique identifier is saved for a maximum of 6 months.
6.5.5. Data Disclosure
Neither the IP address nor the truncated IP address will be disclosed. The data with client IDs will be disclosed to the following AGOF service providers for the creation of the AGOF study:
- Kantar Deutschland GmbH (https://www.tns-infratest.com/)
- Ankordata GmbH & Co. KG (http://www.ankordata.de/homepage/)
- Interrogare GmbH (https://www.interrogare.de/)
6.5.6. Right to Object
If you would rather not take part in the measurement, you can opt out via the following link: https://optout.ioam.de.
In order to guarantee exclusion from the measurement, it is a technical requirement to set a cookie. Should you wish to delete your browser’s cookies, you must go through the opt-out process using the above-mentioned link.
Further information on data protection in the measurement procedure can be found on the website of INFOnline GmbH (the company that operates the measurement procedure) (https://www.infonline.de), AGOF’s web page concerning data protection (http://www.agof.de/datenschutz) and the IVW’s data protection web page (http://www.ivw.eu).
At our website, we use the ADITION service provided by ADITION technologies AG, Oststrasse 55, 40211 Düsseldorf. ADITION technologies AG is associated to the virtual minds Gruppe (virtual minds Aktiengesellschaft, Ellen-Gottlieb-Strasse 16, 79106 Freiburg im Breisgau) and makes available to advertisement agencies and publishing companies a technology solution for automated data-based digital marketing across all channels from one central enterprise platform.
By installing these cookies, ADITION will not collect data such as names, e-mail addresses or other personal particulars. All information is pseudonymized and contains technical data such as display frequency of advertisement messages, the used browser and the installed operating system. ADITION in all phases of data acquisition acts in strict adherence to German data-privacy legislature. All stored data is stored on servers based in Germany. Moreover, ADITION also meet all P3P requirements (Privacy Preferences Project).
Your Opt-Out-Option: please follow the link at https://www.adition.com/en/privacy/. Under 'III. 2. Right of objection' and then 'b) Advertising', you may place an Opt-Out-Cookie. Moreover, you may use the EDAA preference management to be found at the following link: http://www.youronlinechoices.com/
The following service is integrated and/or used jointly with ADITION at our website:
The Adex GmbH. ADEX is made available by The Adex GmbH, Torstrasse 19, 10119 Berlin and is used among other things as tool for verification, ad fraud detection & viewability. This is a tool for measurement of advertisement visibility, assuring brand safety as well as prevention of invalid traffic. You may object to acquisition and/or evaluation of your data by this tool at https://www.theadex.com/privacy-opt-out/.
6.7 Crazy Egg
Opt-Out: You can prevent the storage of cookies by selecting the appropriate settings on your browser software. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Crazy Egg and the processing of this data by Crazy Egg by following the instructions under the following link: http://www.crazyegg.com/opt-out.
6.8 VG WORT
We use session cookies by the collecting society VG WORT, Untere Weidenstrasse 5, 81543 Munich in order to measure the number of times texts have been clicked and to assess copy probability. Session cookies are small data units which a content provider stores in the user memory of visiting computers. A randomly generated individual identification number, known as a session ID, is stored within the session cookie. The cookie also contains details as to origin and length of storage. Session cookies cannot store any other data.
When IP addresses are captured, they are automatically shortened by three digits and encrypted one-way via a state-of-the-art encryption process. This process was developed in strict compliance with data protection regulations. The sole aim of the procedure is to determine the copy probability of individual texts. You will not receive any advertising via the system.
The legal basis for the processing of personal data within the scope of the above services is Article 6 sec. 1 lit. f of the General Data Protection Regulation (GDPR). The sole purpose of the same is to calculate the royalties-relevant use of our websites so that VG Wort can pay distributions to the authors whose work appears on our webpages. These purposes also embody our legitimate interest in data processing.
Opt-Out: You can prevent the storage of cookies on your computer by adjusting the settings of your browser software; in this case you may not be able to use all the functions on this website. In addition you can use the preference management system of the EDAA via the following link: http://www.youronlinechoices.com/
6.9 Facebook Connect
We use "Facebook Connect" on our website, a service provided by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
Facebook Connect facilitates registration for services on the Internet. Instead of using a registration screen on our website, you can enter your login data for Facebook and then use our service. By using "Facebook Connect", your web browser automatically establishes a direct connection with the Facebook server. To log in, you will be redirected to the Facebook page. There you can log in with your user data. This links your user account at Facebook with our service. According to our knowledge, Facebook receives the information that you have called up the relevant part of our website or clicked on an advertisement. If you have a user account with Facebook and are registered, Facebook can assign the visit to your user account. Even if you are not registered with Facebook or have not logged in, it is possible that Facebook obtains and stores your IP address and possibly other identifiers.
6.10 Facebook Custom Audiences – Facebook Pixel
On this website, we use the remarketing function "Custom Audiences" of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are a resident of the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook").
This allows users of the website to be shown interest-based advertisements ("Facebook ads") when visiting the Facebook social network or other websites that also use the procedure. We thereby pursue the interest of displaying advertisements that are of interest to you in order to make our website more interesting for you. By using them, we also want to be able to track how effective Facebook Ads are for statistical and market research purposes by determining whether you were redirected to our website after clicking on a Facebook Ad (so-called "conversion").
Due to the marketing tools used, your browser automatically establishes a direct connection with Facebook's server. Through the integration of Facebook Custom Audiences, Facebook receives the information that you have accessed the corresponding web page of our website or clicked on an ad of ours. If you are registered with a Facebook service, Facebook can assign the visit to your account. Even if you are not registered with Facebook or have not logged in, there is a possibility that the provider will learn and store your IP address and other identifiers.
Opt-Out: logged-in users follow https://www.facebook.com/settings?tab=ads . Moreover, you may use the EDAA preference management to be found at the following link http://www.youronlinechoices.com/ or otherwise use http://www.aboutads.info/choices/ .
Videos from the "YouTube" platform of the provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, are embedded on our website.
We use the "extended data protection mode" option provided by YouTube. When you call up a page that has an embedded YouTube video, a connection is established to the YouTube servers. This tells the YouTube server which of our pages you have visited. According to YouTube's information, in "extended data protection mode" your data - in particular device-specific information including the IP address - is only transmitted to the YouTube server in the USA if you actively click on the video.
If you are logged in to YouTube at the same time, this information will be assigned to your YouTube member account. You can prevent this by logging out of your member account before visiting our website.
We integrate functional and content elements (e.g. images, videos or texts and buttons) of Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA (parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA or if you are an EU resident, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) on our website. These functional and content elements are obtained from the servers of Instagram.
For the display of these contents and functions, it is necessary that Instagram processes the IP address of the user in order to be able to send the contents to the browser.
Instagram may further use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. Through the "pixel tags", information such as visitor traffic on the pages of this website can be analyzed. The pseudonymous information may also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offer, as well as be linked to such information from other sources.
6.13 Piwik PRO
- IP address (anonymized)
- user ID
- Date and time of the request
- Title or URL of the page visited
- URL of the previously visited page
- Screen resolution
- time zone
- files clicked and downloaded
- links leading to external websites that were clicked on
- page loading speed
- user's geographic data (country, region, city, approximate latitude and longitude)
- browser language
- user agent of the browser used
- randomly assigned unique visitor ID
- Time of a user's first visit
- Time of a user's previous visit
- number of visits of a user
We use Piwik PRO to analyze and regularly improve the use of our website. The statistics obtained allow us to improve our offer and make it more interesting for you as a user. The information collected by the cookies about the use of our website is stored on servers of Piwik PRO or service providers commissioned by them in the EU. The IP address is anonymized immediately after processing and before it is stored.
7. Links to social media
At our platform, we also provide you with the option to communicate our contents via social media. The following options are available:
The virtual buttons with the social media icons are merely links to these external social media websites. Data acquisition / transmission will be done only after you have clicked the pertinent link and have opened the website at issue and/or have registered with the service at issue. The exchange of data between us and the respective service provider is restricted to the extent required for function of this communication channel.
8. Rights of the data subject
As data subject, you have the following rights against us:
- Right of access, Art. 15 GDPR
- Right to rectification, Art. 16 GDPR
- Right to erasure, Art. 17 GDPR
- Right to restriction of processing, Art. 18 GDPR
- Right to data portability, Art. 20 GDPR
- Right to object, Art. 21 GDPR
If you have given us consent in accordance with art. 6 sec. 1 lit. a or art. 9 sec. 2 lit. a GDPR, you are entitled to revoke this at any time. However, such revocation will not have any effect on the lawfulness of the processing previously done on the basis of the consent up to the time of revocation.
In addition, you are also entitled to file complaints at the competent supervisory agency (Der Hessische Beauftragte für Datenschutz und Informationsfreiheit, Gustav-Stresemann-Ring 1, 65189 Wiesbaden).
In singular instances, the disclosure of personal data may be required owing to statutory requirements (for example under tax-related laws) or contractual agreement or may be required for conclusion of contract. In such case, you are obligated to make the personal data available, as in other case it might not be possible to conclude contracts.
9. Changes and reference to data protection policy