Keyword personalization

“People want something familiar but want to also put their own spin on things,” says Mark Smith. Nike's VP of Innovation Special Projects and his team want to bring more product personalization into retail stores–but customizing choices need limits, too...

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Photo: SI

Trade Show

What you have missed at the 2017 NRF Big Show

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Denim

M.i.h Jeans launches customization concept

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Photo: M.i.h Jeans

Photo: Zalando

Review

Customizing, sharing and influencing: That was Bread & Butter 2016

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Photo: True Fit

Technology

The end of returns – or how technology can match fit and size

Collaborating with over 10,000 brands, True Fit collects detailed product measurements, generating a perfect data background for more precise fitting recommendations. CEO Bill Adler explains what is behind this technology.

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Moritz Hau, Zalando country manager Germany

Photo: Zalando

Interview

"We discovered that we should not simply offer everything to everyone"

Zalando is never one to disappoint when it comes to new ideas. Now, the e-commerce giant aims at incorporating offline stores into their shopping experience as part of their new "platform strategy". We sat down with Moritz Hau, Zalando's country manager Germany, to discuss options and obstacles.

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Stories