Keyword iPhone - The SPIN OFF

Photo: Whering

Trends

How this app helps consumers create a smart closet

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Photo: ©Offenblende

Conferences

#FashionTech: “Average is dead”

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Lucia Marcuzzo, Vice President Central Europe

Photo: Levi Strauss & Co

Brand Strategy

How Dockers is catching up with digitalism in Central Europe

Dockers is synonymous with chinos. The San Francisco–based company, which belongs to Levi Strauss, launched its signature pants in 1986. We talked to Lucia Marcuzzo, Vice President Central Europe Levi Strauss & Co about how the traditional label wants to face the future.

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Photo: Best Made

Retailer to watch

This is the unique success story of the company Best Made

Read here the story of Peter Buchanan-Smith, a graphic designer, created his own version of a sturdy axe and soon officially launched his aptly named venture that is dedicated to creating and selling the finest outdoor-inspired products.

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Fashion Tech Forum

Fashion and Technology, an Important Dialogue

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Photo: Douglas Cringean

Photo: Robinson Man

Retailer To Watch

Robinson Man provides a personalized experience for the man

Tina and Carol Barghout wanted to open a store where their own menswear label sit next to other brands that their strongly believed in. The result is the new Robinson Man - a shopping destination for men that combines fashion, lifestyle, design and architecture.

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Photo: M. Hunstig

E-commerce