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Why Bread & Butter was exactly the right event to fetch today’s Gen Y and Z consumers
A weekend full of A-list music and fashion entertainment in a seriously impressive environment-if anything, Zalando's second interpretation of Bread & Butter was exactly what its motto promised: Bold. But do empowerment talks by niche influencers and the commercial interest of mass-market fashion retail go together? We were suprised how well they did.
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