Keyword Rihanna - The SPIN OFF

Photo: Rianna + Nina

The Stores

Meet Rianna + Nina’s new Paris store

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Photo: Cross Colours

Streetwear

Carl Jones, Cross Colours: “Trump has been good for our business”

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This is our top 5 of this season’s celebrity cooperations

Fenty Puma (Puma x Rihanna)
G-Star x Jaden Smith
Reserved x Cindy Crawford

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Eyewear

Renzo Rosso acquires share of Retrosuperfuture

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Retrosuperfuture founder Daniel Beckerman with Renzo Rosso (r.)

Photo: Red Circle

Charity

Rihanna, Donna Karan and Parson School of Design unite to support creative talent in Haiti

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Donna Karan working with a local Haitian artisan

Photo: Urban Zen

Matthias Bäumer, Area General Manager DACH

Photo: Puma

Sport Style

Matthias Bäumer, Puma: “You could say that we have a momentum right now“

Not too long ago traditional German sports brand Puma wasn’t exactly what you would call the talk of town. But recently things seem to change, certainly also due to some clever marketing coups. We spoke to Matthias Bäumer, Puma’s Area General Manager DACH, about this development and future plans.

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