Pure London

All news and stories
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The Shows

How Pure London’s Toolkit helps retailers grow responsibly

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The Shows

Discover Pure London's new Purely Sustainable project

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The Shows

London will host Source Fashion, a new destination for sustainable fashion

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The Shows

Pure London to focus on empowering change challenges

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Photo: LA Market Week

Trade Shows

More cancelations: News round-up from the trade show world

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Trade Shows

London fashion trade shows are canceled

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Photo: Imago Images/Chromorange

Trade Shows

London trade shows are cancelled

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Adam Gough
Photo: ITE Group

Trade Shows

Adam Gough: “There’s undeniably still a space for trade shows in the industry“

ITE's newest event director for fashion trade shows Jacket Required and Moda talks plans for his new position and the future of UK retail.

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Photo: Duck

Trade Show

Why London’s trade shows are worth a visit

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New managing director of Pure London, Julie Driscoll.
Photo: Julie Driscoll

Personal Call

Chatting with Julie Driscoll, Pure London

Julie Driscoll is the new managing director of Pure London. Here, she shares her private side.

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Dress-based women's collections dominate Pure London.
Photo: SI team

Trade Show

That was Pure London, edition SS18

This season, some 700 brands gathered in west London’s Olympia exhibition space, presenting SS18 collections as well as short-order ranges across women’s apparel, menswear, footwear and accessories.

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Trade Show

Pure London expands its athleisure section

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Exhibition space
Photo: Pure

Trade Show

Pure London round-up, edition FW17

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Pure show landscape
Photo: SI

Trade show

Pure London introduces new footwear and accessory brands for upcoming event

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Pure London
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Stories

Why do brands bet on menswear right now?

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House of Holland menswear spring/summer 2016

Stories

Pure London postpones menswear debut

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Image of the show's last summer edition

Stories

Pure London adds premium footwear section

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Pure London catwalk (August 2014)

Stories

That was Pure London for fall-winter ’15

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Poisonous animal prints at Illustrated People, Pure London

Stories

Pure London to start showcasing menswear

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Womenswear catwalk at the current edition of Pure London

Stories

Pure London grows footwear & accessories areas

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Pure's manifesto
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