Retailer To Watch
Chiara Sonda on her store: "It's a ceramic laboratory crowded with clothes"
Patronizing Il Negozio Sbagliato may turn out to be the right move - even if the store's name literally means “the wrong shop”. In her unconventional women's boutique in Marostica in northeast Italy, Chiara Sonda sells selected fashion brands next to self-made ceramics.
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