Mavi

All news and stories
Photo: Mavi

The Brands

Cüneyt Yavuz, Mavi: “A better world is possible with a better Mavi”

Read more →
Photo: Diesel

Celebration

This is how fashion celebrates Earth Day’s 50th anniversary

Read more →
Photo: Panorama Berlin

Trade Shows

Panorama: ‘Tempelhof is the right location’

Read more →
Photo: SI Team

Trade Shows

Top 12 denim trends & brands in Vegas

Read more →

Succession

Mavi Europe AG: what happens next

Read more →
Brand’s head office for Germany and Europe based in Heusenstamm near Frankfurt
Photo: Mavi
Photo: N. Jayne Seward

Trade Show Review

What's trending for menswear according to the Las Vegas shows

Read more →

Trade Show Review

What you have missed at Project and MRket New York

Read more →
Main Entrance to the show
Photo: Lisette Geller
Men's spring/summer 2018
Photo: Edwin

Interview

Edwin’s US relaunch is in masterful hands

Edwin Jeans wants to reposition itself in the US market and has engaged prominent reinforcement to do so. We spoke to the pair about the relaunch and the look of the new collection.

Read more →

Trade Show

Our Big NY Men’s Market Recap: Project/MRket

Read more →
Gilded Age
Photo: SI

Trade Show

Panorama Berlin: '90ies comeback

Read more →
Hello 90ies - Guess takes it inspiration from the trendy 90ies decade
Photo: SI Team

Going public

Mavi to list on Istanbul stock exchange

Read more →
Mavi lookbook image
Photo: ma

Releases

Latest (Denim) Books to watch

Read more →
New Book "Number two - a Life with denim"
Photo: Piero Turk

Collaboration

Mavi collaborates with blogger for jeans style

Read more →
Mavi X Ohh Couture campaign featuring Leonie Hanne
Photo: Mavi

Trade Show

Recap: FW17 Capsule Coterie NYC

Read more →
Fashionistas in freight elevator
Photo: SI

Anniversary

Mavi - How Turkish jeans have conquered Germany

Read more →
Mavi lookbook image
Photo: Mavi
Photo: Mavi x Project

Recap

Adriano Goldschmied talks Denim Innovation at Project

Read more →

Preview

Adriano Goldschmied and Mavi to host denim discussion at Project Las Vegas

Read more →
Event invite
Photo: Mavi/Project
Photo: Denim Dudes

Collaboration

Adriano Goldschmied is the creative head behind Mavi's Indigo Move

Read more →
Photo: Ivy Park

US market study

Overall apparel struggles under Athleisure’s dominance

Read more →

Stories

Mavi launches athleisure denim collection

Read more →
Mavi's new launched Indigo Move collection
dfv media group