Keyword Levi's - The SPIN OFF

This week Levi Strauss & Co. published its full-year 2017 financial results–the strongest for the brand in more than a decade. The release shows a particular increase in the European market. Seth Ellison, EVP and president of Europe, explains what strategy has been working for Levi’s.

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Stephan Schneider in his denim jacket featuring a 3D pattern designed by himself

Photo: Joachim Mueller Ruchholtz

Interview

Fashion Talk with Stephan Schneider, Designer

Germany does have fashion talent, although Stephan Schneider runs his eponymous brand from Antwerp for more than twenty years now. In context of our GERMAN ISSUE, the designer tells us why trends are unimportant and what is missing in the world of fashion.

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Laura Kaczmarek in her denim jacket which features cutouts from some of her recent photographs lasered onto the sleeves.

Photo: Bastian Gemmeker

Interview

Fashion Talk with Laura Kaczmarek, Skater

Laura Kaczmarek is not only a rising photographer, but also a skater. And she knows how to blend her talents well-just take a look at her beautiful, almost architectural skate photography.

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Rabea Schif in the jacket featuring her self-designed back print

Photo: Evelyn Dragan

Interview

Fashion Talk with Rabea Schif, Presenter

If Rabea Schif didn't go for a career in TV & online moderation, she surely would have ended up in fashion. In context of our GERMAN ISSUE, we spoke to the charismatic figure about her eclectic style, fashion sins from the past and the peculiarities of her native Frankfurt.

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Moses Pelham shot in Offenbach in his customized denim jacket bearing the cover image of his latest album "Herz"

Photo: Evelyn Dragan

Interview

Fashion Talk with Moses Pelham, Rapper

Moses Pelham is one of the best-known Frankfurters and a primitive Rock of German hip-hop - the rapper and producer has been making waves since the early '90s. In context of our brand new GERMAN ISSUE, we spoke to him about Frankfurt style, Oscar Wilde and not having a closet.

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Photo: William Cooper-Mitchell

Interview

Fashion Talk with our cover star, footballer Emre Can

Although he is on the verge of becoming a football superstar, Emre Can, midfielder for Liverpool FC and the German national team, stays down to earth. Probably because he never forgets about his roots coming from a working-class background in Frankfurt.

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Photo: Levi's

Interview

"We treat the Lab as a rapid prototyping facility, where an idea can be turned into a pair of jeans."

The Levi's Eureka Innovation Lab, founded in San Francisco in 2013, serves as an in-house innovation center for design, research and development. In this creative environment the new fits, finishes and fabrics are created.

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