Hugo Boss

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The Trends

Corporate brands vs. DTC: Who wins in post-purchase experience?

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The Brands

Three managers will head Hugo Boss' sustainability department

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The Brands

From love to anger: how Hugo packs fashion and emotion into NFTs

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The Brands

Replay's Matteo Sinigaglia: "We like to dream big and will launch a collaboration with Hugo"

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The People

AlphaTauri appoints top manager

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The Shows

Our fashion and fabrics trade show update

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The Brands

How Hugo wants to become greener

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Photo: Michael Kampe, Armedangels

The People

Michael Kampe, Armedangels: ‘We reached a point at which sustainability is not limiting us anymore'

It has almost been three months since Michael Kampe started as the first creative director at German sustainable fashion label Armedangels. We asked him about the challenges in working for a “green” label.

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Trade Shows

Paris Fashion Week: Impact of the coronavirus

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Fabrics

Suicidal Tendencies?

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Business

How the fashion industry signed the first charter for climate change

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Summit

The best quotes from the EP Summit’s discussion of fashion and tech

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Measurement

SizeNorthAmerica: how body measurements have changed

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Daniel Kraus, Vice President Sales & Marketing at Bernd Hummel
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Personal Call

Chatting with Daniel Kraus VP Sales & Marketing, Bernd Hummel

We talked to Daniel Kraus who joined Bernd Hummel GmbH in May 2018. Here, he presents his private side.

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Nimo
Photo: Lennart Brede

Interview

Bucket hats & tracksuits: Stylecheck with German rapper Nimo

Nimo, who released his debut album "Kiki" in June 2017, belongs to the young generation of German rappers who make a difference to German rap’s relevance in the mainstream. In context of our GERMAN ISSUE, we talked to him about his personal style.

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Dfrost founder Christoph Stelzer
Photo: Dfrost

Interview

How brick-and-mortar retail can get ‘Instagram ready’

We spoke to Christoph Stelzer, co-founder of Stuttgart-based retail agency dfrost, to learn how the innovative Swabians are developing new store concepts to fulfill modern needs, find contemporary solutions for displays and merchandising products and lead their clients through the digital jungle.

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Steffen Poralla
Photo: Fitanalytics

Hi, Tech!

How Fit Analytics will help to increase conversions and decrease return rate

It is the Achilles' heel of every online fashion shop: the return rate. Here Steffen Poralla, Head of Operations of Fit Analytics, explains how to increase this with their online size calculator.

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Photo: Copenhagen Fashion Summit

Event

International fashion leaders to unite at Copenhagen Fashion Summit to promote sustainability

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Robin Hofmann, HearDis
Photo: David Spaeth

Brand Building

“What does your brand sound like?”

We talked to Robin Hofmann, creative director and managing partner of HearDis!, about what ”acoustic brand communication“ actually means.

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Rejuvenation

Hugo Boss bets on younger targets

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Spring/Summer 17 campaign by Anwar Hadid
Photo: Hugo Boss
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