Keyword Bread & Butter - The SPIN OFF

He knows the industry inside and out, and the entire industry knows him: Karl-Heinz Müller. Here, he told us whether he’s fretting about the past, what he thinks of the Zalando version of Bread & Butter and how he judges the future of the retail trade.

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Carsten Hendrich at the opening of Bread & Butter

Photo: Zalando

Interview

“In the next few weeks we will [...] decide what Bread & Butter 2018 could look like”

After a few days of recovery, we asked Carsten Hendrich, VP Brand Marketing at Zalando, about the motivation, target group and cost of Bread & Butter by Zalando and whether there will be a third edition next year.

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Photo: a nice design

Comment

Why Bread & Butter was exactly the right event to fetch today’s Gen Y and Z consumers

A weekend full of A-list music and fashion entertainment in a seriously impressive environment-if anything, Zalando's second interpretation of Bread & Butter was exactly what its motto promised: Bold. But do empowerment talks by niche influencers and the commercial interest of mass-market fashion retail go together? We were suprised how well they did.

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Video

4 seasons revisited: Napapijri presents 30th anniversary campaign

The brand has partnered up with four musicians to reinterpret Antonio Vivaldi’s “The Four Seasons” in a contemporary style.

Photo: Monsieur-T

Comment

The Berlin trade shows seen through international eyes

Tilmann Wröbel, denim expert and founder of Paris-based (denim) design studio Monsieur-T., shares his views and memories of the recent trade show experience in Berlin.

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Event