Keyword Americana - The SPIN OFF

Photo: @masakatanya1212

The Brands

How Carhartt collaborates to celebrate Invincible’s 15th anniversary

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Photo: Kings of Indigo

Brands

Kings of Indigo and Candiani Denim swim upstream with a new collab

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Photo: Adnym Atelier

Label To Watch

Don’t miss this label: Adnym Atelier is sexless from Sweden

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Photo: Matias Denim

Interview

Discover how denim maven Matias Sandoval masterfully creates amazing jeanswear

Matias Sandoval is a self-made man and a denim expert. He is renowned for his post-heritage vision of denim and his own brand Matias Denim. SI interviewed Sandoval asking about his work and his vision of the denim and jeanswear markets.

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Stories

Not to miss: New Beams stores in Tokyo

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reopened BEAMS BOY flagship store in Harajuku

Stories

Protest Sportswear goes “Americana”

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Shirt jacket from the Protest Sportswear x Numbnut Motorcycles collar

Stories

The Real McCoy’s London store

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Stories

Bench announces new Italian distributor for F/W 2014

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Brekka S.r.l will be responsible for Bench's distribution

The Mercantile Shop's owner: Monica Schweiger (left) and Kelly Ferris

Retailer to watch

Monica Schweiger and Kelly Ferris, The Mercantile Shop, California

This week's retailers Monica Schweiger and Kelly Ferris discuss about their inspiration to open a fashion store and their concept to take on modern Americana with a rustic twist.

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Stories