Whilst the current Berlin trade shows are still running, Zalando has revealed the future plans for their acquired Bread & Butter format. The first “Bread & Butter by Zalando” will run off the classic trade show schedule from September 2-4, 2016 at Arena Berlin, the home of Berlin trade shows Seek and Bright.
The three-day event will mainly address interested fashion consumers who shall be entertained by events such as an exhibition about the latest fashion innovations, interactive fashion shows, concerts and a conference discussing the digital future of fashion. The offered collections will not be “next season”, but available immediately, which is reflected in the headline of the first edition: “Bread & Butter NOW”.
“We believe in the future of Berlin as a fashion hot spot. With this strong and consumer-oriented event concept, we have created something new and inspiring for Berlin and the fashion industry. We enable our customers and brands to get in touch directly – online and offline -  and experience the best of fashion in the digital age”, said Zalando founder David Schneider. The e-commerce giant became a stakeholder in Bread & Butter in June 2015.
Further updates shall be released at http://breadandbutter.com/.