Berlin-based online store Zalando will celebrate its fifth birthday with an anniversary campaign during October 2013. The retailer, who is well-known for its striking and provocative TV adverts, is this time around relying on a more traditional marketing campaign and has hired top model Bar Refaeli to pose for the cover of Zalando magazine’s September issue as well as on and off-site birthday adverts.
The campaign with the headline “Wirschreien Danke!” (German: “We scream thank you!”), will include a selection of special birthday styles by different brands, a large-scale online sale, and several other on and off-line activities. Between October 7-11, Zalando will tour through Germany with a photo-booth, starting in Berlin and touring through Hamburg, Cologne, Munich, Düsseldorf, Essen and Stuttgart. Each of the photos to taken inside will include a shopping code worth up to 555 Euro.
The specially created landing page will concentrate all the offers and activities in the context of this anniversary.
Zalando was started in 2008 by Robert Gentz and David Schneider. Next to Germany, the online retailer now also delivers fashion and shoes to Austria, The Netherlands, France, Italy, Great Britain, Switzerland, Sweden, Belgium, Spain, Denmark, Finland, Poland and Norway.