Yoox Group, a global retailing partner for fashion and design brands, has signed a non-binding Memorandum of Understanding (MoU) with PPR SA, defining guidelines for the joint management of the e-commerce operations of a selection of PPR's luxury brands. The MoU presently includes Bottega Veneta, Yves Saint Laurent, Alexander McQueen, Balenciaga, Stella McCartney and Sergio Rossi and the parties intend to continue negotiations with the aim of coming to a definitive agreement in the coming months.
Yoox has established itself amongst the market leaders with multi-brand stores such as its eponymous yoox.com, thecorner.com and the new shoescribe.com (see our report), as well as with mono-brand stores like diesel.com, armani.com and zegna.com. The group has offices and operations in Europe, the USA, Japan, China and Hong Kong and sends deliveries to more than 100 countries worldwide.