Two days before the official launch of the Isabel Marant pour H&M collection, an exclusive presale took place at VooStore in Berlin last night. As anticipated, the response was amazing. Around 500 people were invited to pre-shop the collection designed by Isabel Marant who debuted with a menswear and kids collection next to the womenswear line. Women went crazy trying to find the right size, fought for dressing rooms and waited up to 1.5 hours in line to pay. It seemed that buying 20 pieces was just the average. By far the best selling item was the heavy knit cardigan in a typical Isabel Marant bohemian chic.

Today, Wednesday, November 13, the presale at Voo was supposed to be open to the public, but due to the high volume of interest, Voo "Had to revoke the invitation initially sent out, which expressed that everyone would be able to pre-shop the collection on Wednesday." The event is now closed and only open to people who have previously received a confirmation email.

The presale promised another big marketing success for H&M that will be kicked-off with the official start tomorrow. We will join the party as well and will keep you updated on facebook. Be curios.