Danish fast fashion women’s brand Vero Moda is set to launch in the USA. The label, a division of fashion house Bestseller, will make its US debut at the WWD Magic trade show in Las Vegas next month and will also show at Coterie in New York in September and Dallas Apparel & Accessories Market in October.
The first delivery should arrive at American retailers in February 2015.

“It feels natural at this point,” said executive brand director Lisbeth Holm Højgaard in a company statement about the decision to do business in the US. “We have long enjoyed success in Canada, and we feel that we are now ready to transfer our experience from here to the US market. We do this with the same humble attitude as when we engage in any new markets: learning and experiencing new things as we go along. We have a high degree of fashion content within our collections and our prices are competitive. We do feel very well prepared, and we are looking forward to a new adventure.”

Vero Moda is currently distributed in Europe, Asia and Canada. It offers eight complete collections a year with express ones in between.