Online flash-sales market leader will launch its new One Day sales model in Germany and Austria on 16 September.

The e-commerce specialist will offer its 2000 partner brands the possibility to present one product a day at a discounted price to an exclusive 1.1 million German and Austrian members. The product will not be announced beforehand, so that the members can discover it themselves.

Listed ahead of the classic sales events, the One Day has high visibility and is located on the front page of the website, from which customers can click through to find out more information about the product. The One Day starts weekdays at 7am and weekends and public holydays at 9am, the same as the classic sales events. The One Day is inclusive of the whole range of that is: fashion, shoes, watches, high-tech, decoration and household goods.

The new sales model is currently active in France and gets a positive response from brands and members. A One Day sales event there reaches an average of 250,000 visits in 24 hours.