The VF Corporation has announced a string of management changes, starting with the appointment of Steve Rendle to the newly created position of Senior Vice President for the Americas region. From now on, he will lead the outdoor & action sports, jeanswear, imagewear, sportswear and contemporary brands coalitions.

“As we continue on our path to $17 billion in revenue by 2017, Steve’s consumer-focused leadership will play a crucial role in helping to build sustainable, long-term growth for VF”, said VF Chairman, President and CEO Eric Wiseman.

In addition, the current Brand President of Timberland, Patrik Frisk, has been designated Coalition President of Outdoor Americas, responsible for The North Face, Timberland, JanSport, Lucy and SmartWool brands. As a last modification, Kevin Bailey, current Americas Brand President of Vans, has been promoted to Coalition President of Action Sports Americas and Vans. He will also oversee TheReef and Eagle Creek brands.

VF is a global apparel and footwear manufacturer that owns more than 30 brands including The North Face, Vans, Wrangler, Timberland, and among others Lee.