After Panorama Berlin has recently announced to add more trade show space for shoes and accessories, the  tradeshow will debut with MA!N, an entirely new concept that includes a menswear hall for the first time.

MA!N will occupy hall 2 on a space of 6.000 square meters with over 60 brands exhibiting their collections for the upcoming summer season.

With this new men’s world Panorama Berlin concentrates the partly contradictory needs of men’s fashion and combines contrast as well as elegance and functionality, fitness and fashion, sport and comfort.

Next to clothing, MA!N will also host shoes and accessories as well as an selection of technical gadgets and innovative leisure products.