Mrket and Project have announced to join forces. Their aim is to give retailers unprecedented access to the menswear tradeshows starting Sunday, July 17 through Tuesday, July 19th, during the official men's market week.

The upcoming trade shows located at the Javits Center in New York City, will share one show floor, allowing retailers and press seamless access between the events. One badge will ensure access to both events as well as offer shared amenities including refreshments and food, VIP car service to and from the show, cross-show promotion and key activations.

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Erik Ulin, President of Men's, UBM states: "We are very excited to join forces with Mrket. This opens up a venue of new opportunities for specialty retailers to explore brands in the contemporary world at Project and vice versa. We have a great selection of brands to kick off the beginning of men's market after NYFW: Men's."

"The integrated Mrket and Project shows offer our attendees the most breadth and depth of any menswear trade event in North America," reaffirms Lizette Chin, Vice President of Mrket.  

The combination comes two months after UBM PLC acquired Business Journals Incorporated—Mrket's former parent company.