For the first time, Amsterdam-based brand Scotch & Soda, once a Bread & Butter regular, will showcase at the Premium exhibition in Berlin in July 2017.
Scotch & Soda will present its spring/summer 2018 collections for men and women on a total space of 220 square meters including an outdoor terrace at the STATION-Berlin hall.
Being part of the tradeshow is an investment in strategic growth areas with a focus on the German market. In the last year, the Dutch company opened three permanent showrooms in Düsseldorf, Hamburg and Munich. In addition, new shop-in-shop concepts were launched and in the beginning of 2016, Andreas Firneburg became general manager Germany.
Alex Jaspers (global director of merchandising, Scotch & Soda): "Berlin's naturally buzzy, creative and open spirit is a lot like Amsterdam, our home city. Premium Berlin feels like the right event to profile Scotch & Soda at, as part of our growth plan in this key market. We look forward to making the space at Premium our own, showing the full Scotch & Soda offering for our main line.”
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