The trade show has just announced their footwear and accessory line-up including returning and new brands for its February edition from 12th to 14th at London Olympia.

The extensive selection will, footwear-wise, welcome new labels such as Spanish-based Lola Cruz, Italian brand The Flexx, Colors of California, French Sole, who offer classic ballet flats and handmade vegan label Collection & Co.

In addition, many brands such as C.Doux, Slack London, Birkenstock, Camper and Unisa will return.

Over in the Accessories hall, jewelry brands Hultqvist-Kopenhagen, Reeves & Reeves and UBU Paris, as well as handbag brands Bell & Fox and Fiorelli will make their comeback.

New to this section are leather goods brand Millenium Paris, luxury handbag label L’(ae)telier Caesers and ethno-look jewelry brand Bellus Domina. Launching their businesses in the UK, Dyrberg/Kern and Dansk Smykkekunst will use Pure London as their first platform.

The selection is curated by the new event manager of footwear and accessories at Pure London, Gloria Sandrucci.

For more information on trade shows check out DFV Group’s