The January edition of Who’s Next, (January 17-20, 2020), is just around the corner. This year the trade show is held under the motto “Mirror Palace” and takes place at Parc des Expositions, Porte de Versailles, Paris.
A novelty for this January edition of Who’s Next is the Lab.Scene area. The objective of Lab.Scene contest, the young talent incubator, is to support three young designers with their brand strategy and commercial during an entire year. From over 200 applications worldwide, since the launch in September 2019, 10 profiles have been selected by the WSN and Istituto Marangoni team. At the end of November the jury chose three winners Voir(e), Martin Luttecke and Salut Beauté. The three young designers have the opportunity to exhibit their collections in a dedicated Lab.Scene area at Who’s Next. They will also benefit from meetings with experts, have access to masterclasses, and support tools from the Istituto Marango.
Impact, the new space dedicated to sustainable fashion, which was launched in September (2019) will take place again at this edition of Who’s Next. Brands that are exhibiting at Impact are e.g. Ekyog, Les Racines du Ciel, Craft Stories by Huma Adnan, Infantium Victoria, Kind Humankind. Also in this year workshops and masterclasses around the trade show will take place. Topics are for example: How to present my brand or shop's story? E-commerce: the 7 key points for better decision-making, How do you construct a collection plan? From design to distribution and Instagram and Facebook: new features for new strategies.