PV will host 1,755 exhibitors, and various novelties aimed to inform and support exhibitors and visitors in their daily work including a vast series of conferences and informative seminars.
The main attraction that will be unveiled is a renovated Smart Creation Area gathering 58 eco-responsible and fashion tech-focused companies together. The two groups of companies that previously exhibited in two separate spaces will be gathered together in the same space in Hall 3. Out of the total, 48 companies will belong to the responsible creation category, and 10 on the fashion tech category. Moreover, exhibitors in this area will be presented according to an Index to identify their specialty better. Out of the 13 categories one can find key aspects such as recycled materials, organic materials, traceability, alternative materials and circular models. Others are recognized according to categories such as fabrics with innovative properties and wearable technologies.
Among other initiatives carried ahead within this edition is a Smart Creation itinerary that highlights 160 exhibitors that follow an exemplary responsible approach through the show's different sections including yarns, fabrics, leathers and accessories.
Among exhibitors presenting innovative sustainable materials there is Roica presenting a G-Star jean model made with denim using 2% degradable premium stretch fiber.
Eco-friendliness confirms itself as one of the key aspects the fashion and textile industry is focused on right now. "Nearly one out of two European consumers say they purchased at least one responsible fashion product in 2019, according to a survey by IFM-Première Vision Chair," explained Gilles Lasbordes, managing director, Premiere Vision. "This confirms the fact that buying eco-responsible fashion is no longer just a trend, but a major groundswell now impacting the entire industry. Our role at PV is to assist the international fashion industry in its shift towards eco-designed fashion, in alignment with consumer expectations. That's why we put eco-responsibility at the core of all our activities, and front and center at our flagship event PV Paris. For this reason, The Smart Creation area, which is dedicated to new creative and production approaches, is now part of the February show as well as the September show, where it has been featured since 2015. We believe it is crucial to give our visitors a fresh line-up of exhibitors with innovative solutions for sustainable fashion at each of our shows."
Another successful market segment is hosted at PV Leather, also located in Hall 3. This section of the show presents 255 exhibitors specialized in developing leathers, furs and fabrics for the accessory markets. Out of this total 39 new companies are using a high percentage of vegetable or mixed tanning methods confirming the intention to lessen their impact on the environment.
Out of the vast offer of conferences and seminars organized by the show at the Innovation Talks Area in Hall 3, one talk will be carried ahead in partnership with the Social & Labor Convergence Program which optimizes factory audits and thus works to achieve better working conditions. It will take place on February 12 at 3pm.
Another conference will focus on the evolution of responsible sourcing and will be lead by Gildas Minvielle, director of the Economic Observatory of the Institut Français de la Mode, and will take place on February 12 at 5pm.
Also interesting will be the talk focused on responsible leather organized in conjunction with Textile Exchange. It will happen on February 11 at 10am in the same location.
PV is also one of the main sponsors of the “Marche et Démarche, a history of the shoe” exhibit held at the Musée des Arts Décoratifs in Paris until February 23, 2020. At the show, Première Vision Paris provides special insights into this exhibition, exploring footwear through a selection of pictures and movies.
PV is celebrating its 45th anniversary this year. For the occasion it has issued the book Inspiring Fashion Textile Revolutions published by La Martiniere Editions. The volume goes through some of the boldest and most spectacular turning points that changed the world of fashion. PV, born from the association of 15 weavers from Lyon, has been a key player in offering the industry a scene through which the incredible creativity of manufacturers expressed itself and influenced and met the vast fashion scene of designers, brands and creative minds.