GL Events Group, a French event and exhibition organizer and shareholder of Première Vision textile trade show, has announced the acquisition of the activities of Tranoï, a player in the Paris fashion trade show scene since 1998. The deal, as GL’s Chairman Olivier Ginon says, would enable GL Events to “operate across the entire value chain of the fashion sector”.
The sector’s two players, Tranoï and Première Vision, are thus moving closer together with the aim to create a hub of physical and digital B2B events, services and content to meet the market’s new challenges. Further details have not been unveiled yet.
“Our goal was to work with established partners who could provide complementary expertise, to collectively develop our offer of services. GL Events and Première Vision meet every aspect of these requirements. The resulting synergy between two fashion and trade-show experts will help us develop ambitious transversal projects that corresponds to fashion brands and buyers expectations of today and tomorrow,” states Boris Provost, managing director of Tranoï.
“With this closer relationship, as with the alliances we forged in 2019 with Fashion Source in China and The Materials Show in the USA, we continue to pursue our strategy of building a global and complementary offer as closely aligned with the market’s needs as possible. We look forward to collaborating with Tranoï’s teams, whose expertise will help give rise to new projects,“ says Gilles Lasbordes, managing director of Première Vision.
Tranoï shows will henceforth be operated by Tranoï Events, a 90%-owned subsidiary of GL Events Exhibitions, of which Boris Provost is the managing director and 10% shareholder.