The organizers of Paris fashion trade show Tranoï have announced that the upcoming edition during Paris Fashion Week scheduled 2-5 October will be canceled “due to the global pandemic”, as it says on the show’s website. The same goes for the Shanghai event originally scheduled 10-13 October.

Instead, Tranoï has just launched its digital platform, Tranoï Link, which–according to the organizers–by now has registered 250 concept and department stores from around the globe including renowned names such as Galeries Lafayette, United Arrows, Biffi, Lane Crawford and Nitty Gritty and it showcases 60 ready-to-wear and accessories brands (with the objective to reach 300). The line-up includes emerging designers and international brands such as Coralie Marabelle from France, YanJiang Studio from Switzerland, Alufai from Taïwan and Orange Culture from Nigeria among others.

Screenshot of Tranoï Link
Photo: Tranoï
Screenshot of Tranoï Link
As part of its concept Tranoï Link offers fashion brands their own B2B site where they can promote their collections and share their news with the audience. Buyers can search for products for current or upcoming seasons, discover brand innovations such as drops and collaborations and get ideas from weekly fashion editorials and advice.

As of today, the other Parisian fashion fairs Première Classe, Who's Next, Impact and Man/Woman are to be held jointly from 2-4 October in the Jardin des Tuileries. This has been confirmed by show organizer WSN Développement in an official statement: "We very much look forward to seeing you in just a few days. All safety measures will be implemented according to the new regulations that have been put in place. The incoming stream of people will be controlled at all entrances and exits to ensure that there are no more than 1000 visitors gathered in the tents at any one time."

However, it remains to be seen whether this will be possible due to the sharp rise in infection rates in France.

(This article has been updated on 24 September)