The next edition of Who's Next (September 6-9, 2019) is on its way. For the first time the new hybrid event Impact, which is dedicated to sustainable fashion, will take place at the entrance of Hall 2.2 alongside Who’s Next at Parc des Expositions, Porte de Versailles.
“Impact promises to highlight positive initiatives and bring together key industry players. The aims: strengthen existing solutions and co-create new sustainable solutions to production, distribution and consumption,” says a statement by the show’s producers. Impact sees itself as a hybrid event that addresses both professionals and non- professionals who want to exchange, share, collaborate, experience and commit themselves in the field of sustainability. In addition to about 55 sustainable brands that will showcase their collection at Impact there are start-ups, innovative solutions, talks, pop-up stores, workshops and parties on the program.
The sustainable fashion event will present four themes:
- Made by – which values responsible, transparent production and the know-how of the entire production chain from raw materials and fabrics to the final product.
- Old is the new black - which promotes secondhand clothing, recycling and upcycling.
- The future is now – which was created to bring together Green Tech and fashion to drive this change with innovation.
- Slow is beautiful- which encourages controlled and responsible production, distribution and consumption.
With the brand new "Morocco Fashion World" section, the fair in Hall 1 is dedicated entirely to the theme of design and creation in Morocco. The third edition of Villa Beauté in Hall 1 will be devoted increasingly to "green" cosmetics and will present a series of organic and indie brands.
Amongst the 1,200 brands exhibiting in both Hall 1 and Hall 2.2. at the Who's Next in Paris are more than 400 new brands and more than 50,000 visitors are expected.