Premium, Seek and Fashiontech won't run their farewell Berlin editions in January. Instead, Premium Group wants to focus on Frankfurt Fashion Week in July. This has been announced in a statement by Premium Group's managing partner Anita Tillmann today.
"We have carried out market research and surveyed exhibitors, partners and buyers on the current circumstances. [...] Following analysis of the data gathered we have established that there is a personal wish for an event to happen–inclusive of the appropriate hygiene measures–however, this is unfortunately not currently possible from a professional perspective. As long as there are delays to production and constantly changing travel and contact restrictions in place, we cannot put on any trade shows, conferences or events that would meet our demands or the demands of our exhibitors. We have therefore decided not to hold Premium, Seek or Fashiontech next January. This was an incredibly difficult decision to make. Especially because we didn't want to say goodbye to Berlin without a fitting farewell," Tillmann says in today's press release. 
Instead, she underlines the ongoing process of developing Premium Group's newly created event together with Messe Frankfurt, Frankfurt Fashion Week, scheduled July 2021: "We have big plans and are working on a new, fresh start–not only for us, but also for all stakeholders in the fashion industry, nationally and internationally."
Further details will be announced in another press conference planned for the end of November, introducing new concepts, partners and event formats. Additionally, Premium Group is planning a 'FFW Preview' to "present the new locations in Frankfurt am Main and the concepts to journalists, brands and retailers" at the beginning of next year.
As for sustainable trade show Neonyt still scheduled 19-21 January in Berlin, organizer Messe Frankfurt is currently reviewing the government's decisions and what consequences will be drawn from them. Further decisions are expected for next week, Messe Frankfurt states at a request by our sister publication TextilWirtschaft.
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"We have carried out market research and surveyed exhibitors, partners and buyers on the current circumstances. [...] Following analysis of the data gathered we have established that there is a personal wish for an event to happen–inclusive of the appropriate hygiene measures–however, this is unfortunately not currently possible from a professional perspective. As long as there are delays to production and constantly changing travel and contact restrictions in place, we cannot put on any trade shows, conferences or events that would meet our demands or the demands of our exhibitors. We have therefore decided not to hold Premium, Seek or Fashiontech next January. This was an incredibly difficult decision to make. Especially because we didn't want to say goodbye to Berlin without a fitting farewell," Tillmann says in today's press release.
Photo: Boris Kralj
Anita Tillmann, Premium Group
Further details will be announced in another press conference planned for the end of November, introducing new concepts, partners and event formats. Additionally, Premium Group is planning a 'FFW Preview' to "present the new locations in Frankfurt am Main and the concepts to journalists, brands and retailers" at the beginning of next year.
As for sustainable trade show Neonyt still scheduled 19-21 January in Berlin, organizer Messe Frankfurt is currently reviewing the government's decisions and what consequences will be drawn from them. Further decisions are expected for next week, Messe Frankfurt states at a request by our sister publication TextilWirtschaft.
READ ALSO:
