Pitti Immagine Uomo n. 98 will not take place in June, but instead will run 2-4 September–for three days only–at Fortezza da Basso in Florence. This has been decided today by the board of directors of the trade show organizer Pitti Immagine, chaired by president Claudio Marenzi.
“Over the last few weeks we have obviously been in constant and close contact with manufacturing companies in Italy and abroad as well as with other actors operating in the three textile-fashion sectors, including organizations like Confindustria Moda and Camera della Moda Italiana. The strong request that emerged was to maintain at all costs the leading rendezvous like the Pitti fairs which will be the first fundamental instruments to be activated in order to gradually get the entire commercial fashion industry machine going again. And that is what we will be working on non-stop over the next few months," says Marenzi.
Today's decision does not only affect Pitti Uomo, but also other fashion events managed by Pitti Immagine. In detail:
- Pitti Immagine Bimbo no. 91 is confirmed and will move to 9-10 September (2 days), at the Fortezza da Basso, Florence;
- Pitti Immagine Filati no. 87 is confirmed and its exact position on the calendar will be discussed at the fair’s next Technical Committee, scheduled for April, 8th;
- Super n. 16 is confirmed with the original dates, 24-27 September, at the Padiglione Visconti in Milan;
- Taste no. 15, which was rescheduled for the beginning of June, is canceled and postponed until the next ordinary dates for 2021 (13-15 March).
“Our three fashion-focused shows will certainly be exceptional editions and we guarantee the complete sanification of the exhibiting space while we will reorganise our show’s space organization completely in order to keep in mind people’s wellbeing. They will be characterised by an experimental layout that might be used again for future editions,” comments Raffaello Napoleone, CEO, Pitti Immagine.
“We are also working at Pitti Connect, a new advanced version of our previous digital platforms designed according to our different show types,” continues Napoleone explaining how the new tool is aimed at supporting exhibitors promoting themselves while helping increasing networking activities with buyers, among other functions.