The 32nd edition of Milano Unica, the international textile trade show scheduled for February 2021 in Milan’s Rho Fieramilano trade show pole, will take place only as a digital event. Its next physical edition is planned for July 2021.
The decision was recently taken by its board of directors in light of the present evolution and to support the value chain’s entrepreneurs internationally in this delicate moment and favor new business modes for those who have difficulties traveling.
An exact date for the digital edition of Milano Unica hasn't been announced yet, though the organizers said they tend to stick to the regular schedule of the physical show that usually takes place at the beginning of February.
“We are very sorry for losing this get-together and sharing the opportunity that only human relationships can offer. Though we are obliged to take this decision fully conscious of the present international health situation. For this reason we wanted to transform this difficult choice into an opportunity for clients and entrepreneurs, no matter where they are based, to benefit from modern technology services,” commented Alessandro Barberis Canonico, president, Milano Unica.
Milano Unica is now busy building new digital opportunities to increase prospects for international business and relationships offered by the physical trade show. “This important challenge will make us meet each other more solid and structured, and welcome you for our next July edition presenting the f/w 2022-23 collections,” added Massimo Mosiello, general manger, Milano Unica.