Up until May trade shows are cancelled or postponed. But since Covid-19 is not yet under control and time is running, also the schedule of the new season kick-off events starting in June might change.
Yesterday, news broke that Panorama Berlin is cancelled–as managing director Jörg Wichmann explains–the reason is a lack of “planning security in the next eight to ten weeks” which makes it impossible “to organize a convincing event this summer.” This brings up the question if and how Berlin’s lead events Premium and Seek as well as Neonyt will take place.
And: “We are currently talking to our all our business partners in order to determine what’s best for all market participants and we will continue to do so. In addition we are in contact with the relevant trade fair organizers at national and international level to examine all the possibilities and, if necessary, to coordinate on alternative dates.”
Thimo Schwenzfeier, show director of Messe Frankfurt’s Neonyt, agrees: “With the coronavirus, of course, the situation is different now. We will now wait a few days and if necessary cancel the event, but at this point in time we cannot make any statements in this regard."
Apart from all uncertainties the Premium team remains positive and even sees a chance for the industry: “There is no question that we are in a dramatic crisis. However, in order to remain optimistic, we also see an opportunity to re-assess some of the current market structures and rules, for example with regard to delivery cycles in order to help all market participants.”