While trade fairs are still being postponed or cancelled all over the world, everything seems to be going according to plan again in China: in addition to the fashion fair Chic, the textile trade fair Intertextile Shanghai Apparel Fabrics also opened its doors today.
The autumn edition will run until 25 September at the National Exhibition and Convention Center (Shanghai) and–according to the organizer Messe Frankfurt–welcomes 3,400 exhibitors from 20 countries and regions. In addition to country & region pavilions and dedicated product zones, the inaugural ‘Hybrid Showcase’ addresses to exhibitors who cannot attend the fair. In the dedicated area 27 exhibitors are accessible via video, while their products will be on display, for visitors to touch, see and feel in the zone. Some key exhibitors in this zone include: Eastman Chemical, The Woolmark Company, NK Fabric Company and Kane Top Group Limited. Buyers can contact these exhibitors through Connect Plus, the fair’s new online business matching tool.
“With the introduction of the Hybrid Showcase, not only will our digital exhibitors be accessible via video, their products will be showcased onsite for visitors to physically see, touch and examine them. This is a vital aspect of textile and fabric sourcing and an element which will increase buying efficiency for visitors,” says Wendy Wen, senior general manager of Messe Frankfurt (HK) Ltd.
She continues: “Internationality is a crucial component to what makes the Intertextile platform so effective, so the presence of our overseas country & region pavilions from Germany, Korea, Japan and Taiwan are extremely important and valuable to the fair and industry. This is also why we have worked hard to provide alternative, digital solutions for buyers and suppliers who are unable to travel to the show, with the goal to facilitate as much business interaction as possible for the industry.”
Along with the international pavilions, the exhibition will also include a number of product zones including Accessories Vision, Beyond Denim, Premium Wool Zone, Verve for Design, All About Sustainability and Functional Lab. This year’s Group Pavilions host companies such as DuPont Trading (Shanghai) Co Ltd (China), Hyosung Group (Korea), Lenzing Fibers (Hong Kong) Limited (China) and Oeko-Tex (Switzerland).
In addition, several seminars will be held as well as six themed forums, categorized into the topic areas Design and Trends, Marketing Information & Business Strategies, Technology and Solutions, Sustainability Issues and Industry Collaboration. The latter will explore the developing trend of brand licensing in China’s apparel market.
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