The latest edition of White Man & Woman has just announced a new initiative debuting in June 2018.

Alongside the show aimed at trade and business insiders taking place from June 16-18, 2018, White will also host a new project–White Street Market–aimed at consumers and focused on offering special limited capsule collections available for purchase. It will also include youth culture initiatives, workshops and music events. The newborn show will spotlight the streetwear market.

White’s founder Massimiliano Bizzi will curate the new event together with Paolo Ruffato, owner of PR and communication agency Probeat, and Walter D’Aprile, artistic director of NSS Factory.

“Some similar initiatives already exist, but this new one will be the first one to take place within the same days of a fashion week,” said Bizzi. “This show will offer buyers the two main opportunities–while they will be looking for new up-and-coming collections, consumers will be able to find out how new products and capsules for the current seasons are accepted by young consumers,” continued Ruffato. “Thanks to this new show a whole fresh series of data and information will also be available.”

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