The Premium Group expands its Berlin-based fashion fair power: The company behind Premium, Seek and Bright (acquired in July 2015) has taken over the local womenswear show Show & Order. Verena Malta, who founded the fair in 2011, will remain the face behind the show which will continue to be hosted in its usual “Kraftwerk” location next January during Berlin Fashion Week.
“The fashion industry is changing ever more quickly. We can only be successful on the long run if we move. Therefore I have actively approached the Premium Group as I am convinced that we can make use of synergies to offer a stable and improved platform for retailers also in the future. Our aim is to sit in the price range between Panorama and Premium and present collections in a personal and charming atmosphere”, said Malta.
Show & Order’s current portfolio of mainly female fashion and accessory brands shall prospectively be complemented by women’s shoe collections, with a focus on feminine labels in the mid-price segment.
"Many retailers are looking for attractively priced yet still individual brands […]. In times of selfie culture and social media, it’s getting more and more important to offer consumers new and exclusive styles”, commented Anita Tillmann, managing partner of the Premium Group.
With its now four own trade shows, the Premium Group will host ca. 1,800 brands on a total space of 51,000 square meters in Berlin next January.