Seek goes public: From 4 to 8 July, the event will host a concept pop-up shop. Located outside of the fairground next to Arena at Fechtner Delikatessen, an organic coffee and lunch spots, the shop offers a curated selection of fashion, food and lifestyle. The space will only present a portfolio of white clothing and lifestyle products. The shop's concept is Super Natural which was curated with the support of Daniel Padilla Werner (Brand & Retail Consultant/Buyer Denim & Urban at the KaDeWe Group).

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