This fall, Tommy Hilfiger are launching a special project across Europe to publicise the launch of Tommy Hilfiger Tailored, a collection of contemporary, premium quality menswear styles that reinterpret the classic sartorial tradition.
The US brand has hired an eclectic mix of ambassadors, one per country, for the launch. The selected ambassadors for Europe are architect Fabio Novembre for Italy, blogger Matthew Zorpas for UK, founder of creative agency La MJC, Michael Dupouy for France, editor and designer Götz Offergeld for Germany and actor Barry Atsma for The Netherlands. The personalities were selected in collaboration with The Coveteur, an online magazine that specialises in photographing fashion personalities, trendsetters and celebrities' houses and their wardrobes.
For the Initiative Tommy Hilfiger has been working in Italy with La Rinascente department store. After unveiling the project in Rome's La Rinascente during the last week of September, the Italian launch will take place 8-14 October in Milan where one of five shop windows is curated by Novembre. Novembre’s “I Have a Lifestyle” installation is a creative interpretation of a man’s wardrobe that incorporates pieces from the Tommy Hilfiger Tailored collection. Novembre’s design features interlocking metal pipes, coated with navy blue nitro and acrylic paint, and resembles a plastic scale model making kit.
In addition to the shop windows, for the first two weekends of October a special service ‘Customize your shirt’ will allow every customer to have their shirt personalised with their own initials.
The US brand has hired an eclectic mix of ambassadors, one per country, for the launch. The selected ambassadors for Europe are architect Fabio Novembre for Italy, blogger Matthew Zorpas for UK, founder of creative agency La MJC, Michael Dupouy for France, editor and designer Götz Offergeld for Germany and actor Barry Atsma for The Netherlands. The personalities were selected in collaboration with The Coveteur, an online magazine that specialises in photographing fashion personalities, trendsetters and celebrities' houses and their wardrobes.
For the Initiative Tommy Hilfiger has been working in Italy with La Rinascente department store. After unveiling the project in Rome's La Rinascente during the last week of September, the Italian launch will take place 8-14 October in Milan where one of five shop windows is curated by Novembre. Novembre’s “I Have a Lifestyle” installation is a creative interpretation of a man’s wardrobe that incorporates pieces from the Tommy Hilfiger Tailored collection. Novembre’s design features interlocking metal pipes, coated with navy blue nitro and acrylic paint, and resembles a plastic scale model making kit.
In addition to the shop windows, for the first two weekends of October a special service ‘Customize your shirt’ will allow every customer to have their shirt personalised with their own initials.
