Nike has just launched Nike Forward, an significant innovation platform meant to revolutionize apparel creation and reduce carbon footprint, when compared with Nike's first generation of traditional knit fleece, by 75%.
“Nike Forward is not a traditional knit or woven, but a completely new material that drastically reduces its carbon footprint,” said Carmen Zolman, VP innovation apparel design, Nike, Inc.
After over five years of research, Nike Forward has developed this specific innovation that shifts from knit or woven and simplifies the process of material fabrication by reducing its productive steps.
By taking fewer steps, production requires less energy and contributes to an average of 75% reduction in the carbon footprint for this first generation material when compared to Nike's traditional knit fleece.
Nike Forward material also has a lighter density than traditional knit fleece, which is crucial to reaching 75% carbon reduction, while the finished product comprises 70% recycled content by weight.
The Nike Forward platform is purpose-built and created for future circularity. In fact, the first Nike Forward products are made without zippers, eyelets or extra trims, making it easier for the garments to be recycled.
“As part of our commitment to serve athletes by offering more sustainable options and meeting our bold, science-based impact targets, we’re introducing a material innovation that can be adapted to different lifestyle and performance purposes,” said Seana Hannah, VP Sustainable Innovation, Nike, Inc.
“We believe this platform has the potential to reset the way we think about material and apparel. This is the biggest Nike apparel innovation since Dri-Fit 30 years ago and has huge potential to transform the industry in the way that Air and Flyknit did for Nike footwear,” says Aaron Heiser, VP global apparel product merchandising, Nike, Inc.
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