Larusmiani, the Italian bespoke menswear brand, has introduced a new technology in its Milan store. With the help of Zyler, a virtual try-on solution for fashion brands and retailers, customers can now try on anything in-store without the need for a physical dressing room.
Customers can use the screens in-store to choose an outfit, take a selfie, enter measurements, and then view the collection on themselves. This way, shoppers can have all the benefits of a dressing room, without the hassle.
The virtual try-on experience is powered by Zyler, a provider of augmented reality and virtual try-on technology for the fashion industry. By integrating the Zyler platform into its store, Larusmiani can provide customers with a seamless and intuitive virtual try-on experience, helping them make more informed buying decisions and ensuring that they are completely satisfied with their purchase.
Customers can experiment with different colors, styles, and fits, and get a clear idea of how the clothes will look and fit before making a purchase.
The experience has been carried ahead in collaboration with Deloitte, as part of their Luxury Experience Lab in the Larusmiani store at the heart of Montenapoleone District in Milan.
“Clients are now able to see themselves in our whole collection in a few seconds and explore a new in-store experience. Feedback from our new technology is very positive, and we are already seeing conversions in our store,” he continued.
Larusmiani's decision to introduce the virtual try-on technology in its Milan store has the aim to offer a very high level service to its customers.
Larusmiani is one of the first luxury retailers to introduce a virtual try-on technology in-store, and believes it can to set a new standard for the industry.