Blue jeans are about 150 years old. They were invented by Levi Strauss, initially as work trousers. Since then, these products made of the blue fabric have been booming, sometimes more, sometimes less, but they have never really gone away. The Museum of Cultural History in Osnabrück,Germany, is currently devoting a large special exhibition to blue jeans “Blue Jeans - Kult.Kommerz.Kunst.” (whose title stays for: “Blue Jeans - Cult, commerce, art”)

Blue Jeans – Kult.Kommerz.Kunst. exhibition
Photo: Kerstin Hemann
Blue Jeans – Kult.Kommerz.Kunst. exhibition
On display there are not only art objects by artist Ian Berry from his Secret Garden work made of cut-up denim fabric or the oil painting by an unknown artist from the 17th century in which a beggar woman wears a skirt made of a fabric reminiscent of denim, but also the social phenomenon of jeans.
Blue Jeans – Kult.Kommerz.Kunst. exhibition
Photo: Kerstin Hemann
Blue Jeans – Kult.Kommerz.Kunst. exhibition
Last but not least, the exhibition also presents the devastating effects of jeans production on the environment as students from the University of Osnabrück have researched the shady sides, sustainability seals, innovations and possibilities for reuse. Their results can be seen in the exhibition’s section "Production and Sustainability”.
Blue Jeans – Kult.Kommerz.Kunst. exhibition
Photo: Kerstin Hemann
Blue Jeans – Kult.Kommerz.Kunst. exhibition
Artists from a wide range of disciplines are involved in the exhibition, including Joseph Beuys, Thorsten Brinkmann, Hans Eijkelboom, Elmgreen & Dragset, Axel Lieber, Meister der Blue Jeans, Ulrike Rosenbach, Karlheinz Weinberger and the Chinese filmmaker Wang Bing, whose film "15 Hours" documents the length of a day's shift of seamstresses at the Huzhou garment factory in a single film shot.
Blue Jeans – Kult.Kommerz.Kunst. exhibition
Photo: Kerstin Hemann
Blue Jeans – Kult.Kommerz.Kunst. exhibition
Denim lovers will also be interested in the extensive supporting program. There are, for example, jeans swap meets and upcycling workshops as a contribution to sustainability, but also numerous lectures hosting experts. On June 2, at 6 pm, Birte Brauneck, sustainability manager of the Ospig Group, will talk about the various aspects of sustainable jeans production.
Blue Jeans – Kult.Kommerz.Kunst. exhibition
Photo: Kerstin Hemann
Blue Jeans – Kult.Kommerz.Kunst. exhibition
On June 23, at 6 pm, architect, entrepreneur, innovator and thought leader on sustainability and the circular economy Thomas Rau will be the guest, with his talk "If the Earth were a cow - How we can really conserve resources." On June 30 at 6 pm, Uwe Gansfort, managing director of the C&A "Factory for Innovation in Textiles," and Prof. Maike Rabe, head of the Research Institute for Textiles and Clothing at Niederrhein University of Applied Sciences, will talk about the production of sustainable jeans.
Blue Jeans – Kult.Kommerz.Kunst. exhibition
Photo: Kerstin Hemann
Blue Jeans – Kult.Kommerz.Kunst. exhibition
Blue Jeans - Kult.Kommerz.Kunst.: Museumsquartier Osnabrück / Kulturgeschichtliches Museum, Lotter Straße 2, 49078 Osnabrück. The exhibition will be open until July 10.




This article was published by www.textilwirtschaft.de on May 24, 2022.




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