At the end of Venice Sustainable Fashion Forum 2022 held in Venice on 27 and 28 October 2022, they announced the foundation of The Re.Crea Consortium.
With the coordination of Camera Nazionale della Moda Italiana, a selection of Italian fashion companies joined the project on a voluntary basis, in order to manage end-of-life of textile and fashion products and to promote research and development of innovative recycling solutions.
Joining the initiative are Dolce&Gabbana, MaxMara Fashion Group, Moncler Group, OTB Group, Prada Group, and Ermenegildo Zegna Group.
The Consortium aims to respond in a timely manner to the European directive on “Extended Producer Responsibility for Textile Waste (EPR)” and the national implementing legislation on this issue, which is currently being finalized and coordinated by the Ministry of Ecological Transition.
The Re.Crea Consortium is open to welcome other companies from the excellence of the fashion industry willing to support its cause. It is also considering partnerships with both Italian excellencies, in production and research and development, and international academic institutions in the field of research related to sustainability and innovation, with a particular focus on the topics covered by Re.Crea’s activities.
Among the involved partners, there are The DTech Lab, an on-campus innovation center at the Fashion Institute of Technology in FIT, and the “Silkalb,” an interdisciplinary research lab at Tufts University in Boston.
Commenting on the recently reached agreement and the within the forum, Renzo Rosso, president OTB said: "Sustainability is a current topic that is much discussed, but from an entrepreneur's point of view I can say that it should be better regulated through laws and clear guidelines for companies."
"As OTB Group we have always been attentive to the issue. We have recently presented our Sustainability Report that measures our achievements so far and our goals for the future. Today we use more than 40% energy from renewable resources, we have reduced by 90% our use of water in production processes, a key element for denim, and we choose natural dyes instead of chemical ones. However, sustainability involves the entire supply chain, so we have created a strong synergy with all our suppliers to share our expertise and give sustainable guidelines," he added.
"When it comes to sustainability, working together with other fashion and luxury groups is key for us. By now there are beautiful synergies. We joined the Aura Blockchain Consortium as a founding member to study solutions that could provide a real passport to all luxury goods with blockchain. Then we created Re.Crea, the first consortium for extended producer responsibility coordinated by Camera della Moda and six Italian comapnies. It is a working group open to everyone and we are already gathering many sign-ups, demonstrating that working together is the right way forward," he added.