Mirta, a digital showroom connecting contemporary brands and physical boutiques, online stores and influencers, has recently inaugurated a temporary shop-in-the-shop in the heart of Florence.
Today Mirta is operating with over 400 brands from Italy, Spain, France and Portugal, offers over 10,000 SKUs in different categories, from clothing to footwear and from accessories to jewelry, and connects over 5,000 international curators, 50% from North America, 35% from Asia and 15% from Europe.
This reality has also collaborated with Mipel, the Italian fair dedicated to leather accessories, during its previous spring 2022 edition and will continue to do so for the next edition to be held on Sept. 18-20 by connecting exhibitors and buyers who cannot attend the physical event. In the last edition Mirta attracted more than 5,000 buyers on the fair platform for 40% from America, 41% from Europe and 19% from Asia.
Mirta has recently opened its first temporary shop-in-the-shop in the city of Florence, inside the Ireri boutique, a Florentine brand of high-end and Made in Italy handbags and accessories.
Visiting it anyone can touch handcrafted products from a selection of brands also featured on Mirta that range from clothing to bags and accessories to footwear. Among the brand on offer, in addition to Ireri, also featured are Ammodo, AP Bags by Allegra Pizzoleo, Curling Collection, Eledor, Ettore Cavazza, Chiara Daverio, Irevedì, Ghibli Bag, Filippo Catarzi, Marco Masi, Monica Solzi, Christian Marcucci, Re-49, Roberta Gandolfi Bags, Martegani 1891, Silvia Berni Atelier and Vanessa Saroni, Kilesa, Santa Trinita, Denny Cashmere, Bun.
This debut in physical retail complements Mirta's digital strategy to enable brands, store owners and customers to connect with each other through hybrid shopping.