Fibre Trace, the global specialist in traceability solutions, has just launched a free digital traceability solution for the textile industry that can map the global textile supply chain from fiber to retail. 



The platform provides transparency in an easy-to-use platform and will be available globally free of charge until December 2023. Its use will enable up to 100,000 digital audit credits, more than enough to map an entire collection.

Fabric containing Fibre Trace technology
Photo: Fibretrace
Fabric containing Fibre Trace technology
While policymakers, consumers and investors continue to pressure for transparent supply chain mapping, 50% of the world's largest fashion brands continue to disclose little or no information about their supply chain and only 12% of brands globally publish any insight into their raw material suppliers, according to Fashion Revolution's 2022 Fashion Transparency Index.




In addition, 60% of fashion consumers want more transparency about how their clothes are made, and more than 40% of consumers surveyed in the U.S., more than 50% in Europe and nearly 70% in China say they want access to more information about how their clothes are made, according to Avery Dennison's "Digital Consumer Behavior Report" of December 2021.






"The lack of accountability in the textile industry has left the door wide open for social and environmental neglect and misconduct. Brands have an obligation to look at their supply chain, identify issues and address them. At FibreTrace, we believe that transparency shouldn't cost the earth, so we decided to launch FibreTrace Mapped free of charge in the hope that we can encourage the industry to claim accountability and responsibility for their supply chains and be the change for a better future," said Shannon Mercer, CEO of FibreTrace.




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